In this digital age, it seems like every company has turned to blogging as a mode of communication with customers. Many real estate agents may be wondering what the benefit of blogging is, and whether the effort of producing original content will be worth the reward. Check out the top three perks of real estate blogging, and how it can benefit your business and brand:

  1. Increased web traffic

You may have heard the term “SEO” thrown around in the blogging world, but many are unsure as to what it actually means. Search Engine Optimization aims to maximize the number of clicks your website receives by ensuring the site appears higher up on the list of search results. By creating original content you drive more traffic to your site and increase your search visibility, allowing for more visitors to find your site.

  1. Social Media Presence

Facebook recently reported that they have over 1.4 billion monthly active users. Marketing companies have taken advantage of this captive audience, and found that social media based campaigns often yield favorable results. Creating shareable content that can be promoted on social media platforms builds a reliable reputation, and reaches thousands of viewers.

  1. Customer Interaction

By creating thought-provoking posts, you give your audience something to respond to. Fostering a rapport via social media or blog comments is a great way to start interacting with potential clients. You can convey your way of communication as well as your personal brand through these conversations, attracting customers with similar styles. By establishing yourself as a resource of real estate knowledge, the people you interact with will turn to you when they are in need of an agent.

Blogging not only increases clicks to your website, but establishes you as a source of real estate information within your community. By creating shareable, relevant content you can increase the visibility of your business tenfold.

Written by Sabrina Barrett

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