In the digital age of social media, cultivating a strong personal brand has become essential for the success of your business. Developing your personal brand generates awareness for your services, and helps promote your business within your community. By following the easy steps listed below, you can craft your personal brand to give yourself a competitive edge in the real estate industry.
1. Define Your Narrative
One of the most common mistakes made when building a personal brand is to fabricate rather than develop. The strongest personal brand stems from authenticity. You already have your personal brand: choose your best qualities and hone in on them. This is the time to create your narrative. Find a way to tell your story in a compelling and relevant way. Whether it was from humble beginnings that you’ve found success, or through hard work and perseverance that you’ve built a career in real estate, weave it into an honest anecdote to build a personal connection with your audience.
2. Find your X-Factor
Now that the base of your personal brand has been established, you must figure out what makes you unique. Do you work with a niche target market? Is there a certain license or certification you hold? Why should your client choose you over your competitor? Build upon the foundation of your brand by highlighting what makes you different, and what you can offer to a client that others can’t.
3. Create Content
You’ve solidified your brand, now it is time to build your online presence. By creating a blog or social media website on which you generate original content, you increase your online visibility. The more content you create, the more content that can be shared, googled, retweeted, and so forth. By establishing yourself as a reliable source of real estate information, you gain a network of potential clients who will recognize your name. Be sure to keep your content true to your brand. If you are a tenacious salesperson, allow your voice to come through in your written work. If your target market is millennials, branch out into alternative forms of media content. Create with the intention of fostering a connection with the clientele you desire.
Use these basic steps to strengthen your personal brand and to generate social media presence. Most importantly, your personal brand should always be authentic and ever-evolving.
Written by Sabrina Barrett