At a Major Real Estate Conference recently held in New York, noted web-savvy real estate visionary, Larry Vecchio, unveiled an exclusively offered, web-based solution set to “…elevate consumer relevance and professional value.” Co-founder Vecchio, ex­plained, “This is a natural, geo-local progression from company to agent and now, town-specific real estate websites… that also prominently feature select Real Estate Agents.”

Although, admittedly, hundreds of thousands of Real Estate professionals can point to their obligatory company or per­sonal websites…until now, they have not been provided the opportunity to individually and exclusively OWN the com­bination of a consumer-centric URL, a town or towns specific and customizable website, the chance to be promoted as a Real Estate Town Advocate, along with incomparable marketing materials and coaching support. will also serve as a vehicle to stimulate community participation and content within each website.

 “There’s never been anything like this for the Real Estate Industry, and significantly, for consumers as well,” pro­claimed Vecchio, Founder and Chairman of “Over two years of research and development has lead to our near-ready to launch major initiative. During this process, we also learned that the best way Real Estate professionals can gain the robust real estate related support of their town or towns…is first and foremost to become the Real Estate Town Advocate…for the Town or Towns they seek to do more business in.”

Predictably, astute marketing, web-oriented and Real Estate early-adopters…in voluminous numbers…are already clam­oring to be included in this new and higher form of Real Estate Consumer Engagement. Interestingly, the most often asked questions have been, “When will this Marketing System be available? How can I exclusively secure the rights to my Town or Towns? Can I secure more than One Town? What is the Price? What was the Pricing based upon? Will there be IDX and an RSS Feed on the website? How will I be featured? How will it generate consumer interest? How does this compare to reserving ZIP Code-limited lead generating programs?” Vecchio assures, “That in addition to an­swering these most common questions, we are pleased and prepared to answer any and all questions that are posed.”

Vecchio further commented, “What is really important for forward-thinking and consumer-conscious Real Estate pro­fessionals to grasp is that they are not just buying a mere website or ZIP Code. Instead, they will receive access to an exclusive, geo-targeted, town-by-town specific and branded URL, collateral marketing materials and support!” Vecchio continued, “…the secret to listing and marketing homes on the web is to first list, market and promote entire towns ex­clusively on the web! The best way to list more homes in YOUR town or towns…is through!” is a URL-protected, town-specific network of websites which enable Real Estate Town Advocates to continually advance the lifestyles, real estate values, and civic and community services of the community they serve. Town websites include property listings, area information, school reports, and title closing services, mortgage rates, insurance and local business links. HomesIn selects individuals who are able to distinguish between marketing to the community…versus marketing for the community. This is because everybody in a Community can contribute to the overall fabric of the Community but there’s only one person in Town who can best market the Community’s overall lifestyle value…and these are the caliber of Real Estate Professionals that Towns and Cities will enthusiastically embrace…and increasingly turn to.”