The Benefits of Real Estate Blogging

In this digital age, it seems like every company has turned to blogging as a mode of communication with customers. Many real estate agents may be wondering what the benefit of blogging is, and whether the effort of producing original content will be worth the reward. Check out the top three perks of real estate blogging, and how it can benefit your business and brand: Increased web traffic You may have heard the term “SEO” thrown around in the blogging world, but many are unsure as to what it actually means. Search Engine Optimization aims to maximize the number of clicks your website receives by ensuring the site appears higher up on the list of search results. By creating original content you drive more traffic to your site and increase your search visibility, allowing for more visitors to find your site. Social Media Presence Facebook recently reported that they have over 1.4 billion monthly active users. Marketing companies have taken advantage of this ca…
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Real Estate Marketing to Millennials

Marketing to millennials has become the hot topic as millennials have an annual buying power estimated over $200 billion. A millennial is a person born between the early 1980s to the early 2000s. In 2015, Millennials surpassed Baby Boomers as the largest generational group. There are approximately 75.3 millennials worldwide. With the age bracket of millennials falling between 18-34 years old, they are diving into the real estate market looking to lease or purchase property. According to the National Association of Realtors Home Buyer and Seller Generational Trends Report of 2015, millennials comprised 32% of home buyers nationally, compared to 27% of Generation X, and 31% of Baby Boomers. 90% of millennials used an agent to buy or sell their home, but only 63% would reuse the same agent again, surveying the lowest of any generation in regards to agent loyalty. 94% of millennials used an online website to search for their home.  To attract the attention of the millennial mar…
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The Basics of Building Your Personal Brand in Real Estate

In the digital age of social media, cultivating a strong personal brand has become essential for the success of your business. Developing your personal brand generates awareness for your services, and helps promote your business within your community. By following the easy steps listed below, you can craft your personal brand to give yourself a competitive edge in the real estate industry. 1. Define Your Narrative One of the most common mistakes made when building a personal brand is to fabricate rather than develop. The strongest personal brand stems from authenticity. You already have your personal brand: choose your best qualities and hone in on them. This is the time to create your narrative. Find a way to tell your story in a compelling and relevant way. Whether it was from humble beginnings that you’ve found success, or through hard work and perseverance that you’ve built a career in real estate, weave it into an honest anecdote to build a personal connection with …
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