Every year, paint companies unveil, to great anticipation, a “color of the year.” As Architectural Digest noted in a recent article online, “Benjamin Moore shocked color enthusiasts when it named what is technically a lack of color as its 2016 color of the year: Simply White. For 2018, one company is swinging in the opposite direction, making the case for black paint. PPG announced the colors of the year for its three brands this week, and all of them are various shades of black.”

 

PPG’s 2018 color is Black Flame, while its Olympic brand shade is Black Magic, and Glidden’s is Deep Onyx. “In past years, consumers have gravitated toward open, airy spaces that are thought to leave room for exposure,” said Dee Schlotter, PPG’s senior color marketing manager for Olympic paint. “However, in the current day, consumers often feel uneasy, restless, or like their privacy is being invaded, so they crave deep, comforting colors that offer a welcomed escape from the chaos of daily life.”

To check out Black Flame, or any of the 2018 Global According to PPG color experts, Black Flame is a “statement-making black, infused with an undertone of the deepest indigo,” and it “evokes the privacy, hope and classic modernism that many consumers crave today. Embodying the spirit of a tailored tuxedo or a little black dress, it is dressed-up, coveted, unapologetic and – most importantly – timeless.”

“Black Flame acts like a black curtain, allowing your other décor elements to take center stage,” said Schlotter. “It’s a fantastic blend of black and indigo, two classic hues. Black creates the silence we crave in an information-heavy world, while the indigo offers possibility and a deep hopefulness. The blend of two colors makes it incredibly versatile – use it on a statement wall, with a matte finish on a ceiling, with high gloss on a naturally-lit staircase, on cabinets, interior and exterior doors and in many more places. The versatile hue can also provide strength and a modern luxe vibe to spaces with a lot of whites, blush pinks and soft pastels.”

 

“Black is often referred to as the absence of color, but it also signifies a rebirth,” she added. “It has the unique ability to take away weakness in a space and allow for regeneration to make it even stronger. Our societal craving for privacy is the catalyst to being tracked by technology, overworked and pressured to overshare via social media. PPG’s research showed some consumers want to balance this social obligation by hiding portions of their personal life from the public eye, which are reflected in their home décor and paint color preferences